| Donald
Norman, Co-founder, Nielsen Norman Group
Dr. Norman is Professor of Computer Science
at Northwestern University and cofounder of the Nielsen Norman
Group, an executive consulting firm that helps companies produce
human-centered products and services. Norman serves as advisor
and board member to numerous companies in high technology and
consumer products and to non-profit organizations in the area
of policy and education.
Norman has served as Vice President of the Advanced
Technology Group at Apple Computer and as an executive at Hewlett
Packard and UNext, a distance education company. He is Professor
Emeritus at the University of California, San Diego where he was
founding chair of the Department of Cognitive Science and chair
of the Department of Psychology. He is a trustee of the Institute
of Design in Chicago, IL.
Norman received a B.S. degree from MIT and an
MS degree from the University of Pennsylvania, both in Electrical
Engineering. His doctorate, from the University of Pennsylvania,
is in Psychology. In 1995, he received an honorary degree from
the University of Padua (Italy).
He has been a faculty member at Harvard University.
Dr. Norman is Professor Emeritus at the University of California,
San Diego where he was founding chair of the Department of Cognitive
Science and chair of the Department of Psychology. He was one
of the founders of the Cognitive Science Society and has been
chair of the society and editor of its journal, Cognitive Science.
He is a fellow of the Human Factors & Ergonomics Society,
the American Psychological Society, and the American Academy of
Arts and Sciences, the Association for Computing Machinery (ACM).
In 2002 he received the "Lifetime Achievement Award"
from SIGCHI, the professional organization for Computer-Human
Interaction. He has been a Fellow at the Center for Advanced Studies
in the Behavioral Sciences (Stanford).
Prof. Norman has served on numerous advisory
boards including The Computer Science and Telecommunications Board
of the National Academy of Sciences; The Technology Advisory Committee
for Merrill Lynch; The School of Computer Science, Georgia Institute
of Technology; the Center for Lifelong Learning and Design, University
of Colorado, Boulder, and the College Board. He is on the steering
committee of The Learning Federation and is a trustee of the Institute
of Design in Chicago.
Dr. Norman was the lead negotiator for Apple
in the discussions between the computer and television industries
in the development of an Advanced Digital TV system for the United
States.
Dr. Norman has published extensively in journals
and books, and is the author or co-author of thirteen books, with
translations into twelve languages, including "The Design
of Everyday Things," and "Things That Make Us Smart."
His latest book is "The Invisible Computer: Why good products
can fail, the PC is so complex, and information appliances are
the answer." Business Week has called this "the bible
of the 'post PC' thinking."
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