Urban Mapping prides
itself on broad domain expertise. Unlike subject-matter
experts, we value intellectual creativity and agility over any
particular body of knowledge. Our passion lies between disciplines
and across domains.
The company was founded by Ian White in 2001.
He holds 10 years experience in marketing strategy and product
development. Ian has written for ID Magazine and Core77. He is
also the co-author of a chapter in "Next Generation Business
Handbook" published by Wiley and an article in The Journal
of Business Venturing. He holds an MBA from Babson College and
a BA from McGill University, and was educated in the US, France
and Ireland. Ian counts Harvard University, General Motors, Trader
Joe's, Xerox Corporation, Parsons School of Design, the National
Oceanographic and Atmospheric Administration among his past clients.
White also serves as Adjunct Professor at Parsons School of Design.
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