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Panamap

Urbanware

Urban Mapping performs research in a variety of areas to inform technology strategy. Our founding principle is predicated on understanding the ‘context of use’ for any technology or application. By seeking to understand human behaviors, processes and intentions, we are able to develop a robust methodology that drives product development along a contextual path. As a group of passionate multi-disciplinarians, our mantra is to have intent drive technologies, not support them.

Research-driven outcomes lead to new intellectual property, which take the form of patents, trade secrets and licensable technology. Driving our curiosity is spatial cognition in urban environments. This in turn drives our research in two areas: materials science, to support our Panamap products, and cross-platform usability to help us advance our Urbanware data products and geo-spatial solutions.

Urban areas are characterized by high population density and distinct methods and modes of navigation. Approximately 25% of the US population, representing 30 metropolitan areas, has a population of 1m or more. Over 50% of the world’s population resides in urban areas. These regions dictate a unique set of rules relative to spatial cognition—how we identify where we are and where we want to go.

In suburban and rural areas, the yardstick may be the zip code, county or subdivision. In high-population areas, the unit of measure becomes significantly more compact—parks, neighborhoods, city blocks, points of interest and other elements of the built environment become relevant. The highway is replaced by subway rails, bicycles are replaced by rollerblades and miles are replaced by city blocks.

Locally-consumed media varies across specific markets, reflecting regional, cultural and historical biases. By understanding these nuances, broad platforms can be developed that serve local needs but address a broad user base.